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Updates, Resources & Opinions - Page 6 of 7 - Buchanan
A fishy trade mark tale: Trident Seafoods Corporation v Trident Foods

This recent Federal Court decision highlights the importance of ensuring clients give proper consideration to the corporate entity in which they own and use their IP assets. As we explain in this update, companies can too easily lose their valuable trade mark assets if those assets are not used correctly, including by or under the

BetEasy and Sportsbet
25 Oct '18

Two of the biggest online betting brands are going head to head in a legal war which will see the victor claim valuable monopoly style rights to an otherwise generic or descriptive brand. The brands in question are SPORTSBET and SPORTINGBET. Earlier this year Sportsbet successfully obtained an interlocutory injunction preventing CrownBet from rebranding as

Snake Man loses trade mark infringement bet
25 Oct '18

Earlier this month Justice Robertson of the Federal Court dismissed trade mark infringement proceedings commenced by a Mr Raymond Hoser (a.k.a The Snake Man) against Sportsbet. Television viewers will be familiar with Sportsbet’s often humorous and distinctive advertising typically featuring an individual engaging in a high concentration activity before being interrupted by a distinctive man’s

Good IP Governance
24 Oct '18

Good IP Governance   Earlier this year we were published in the leading IP Licensing Journal of the United States. In the below article we outline our blueprint for the effective management of your company’s Intellectual Property Assets.   We call it ‘Good IP Governance’ and we regard it is as critical to achieving the following outcomes:

Pain caused by comparative advertising

A recent decision of the Federal Court of Australia reiterates the need for businesses to ensure any comparative advertising claims are capable of substantiation through current and relevant scientific evidence or otherwise risk breaching the Australian Consumer Law. The case of GlaxoSmithKline Australia Pty Ltd v Reckitt Benckiser (Australia) Pty Limited (No 2) [2018] FCA