As a business, your brand is arguably your most valuable asset. It’s how you communicate with your customers, suppliers and other stakeholders. It’s how you distinguish yourself from your competitors. Brands encompass a broad range of distinctive signs including your business name, a product name, a logo, a colour, shape or perhaps a memorable tag-line.
The Australian market for professional intellectual property services is unique. In the last few years we have witnessed a frenzied conjoining of respected, long-standing and independent Australian IP firms all rushing to the ASX alter. The speed dating proved productive. When the music stopped, three large listed IP holding companies emerged: IPH Ltd, Qantm Ltd
Experienced Trade Mark owners and practitioners will be well aware of the need to use a trade mark, as registered. Otherwise, registered trade marks can become vulnerable for cancellation on grounds of non-use. A recent change to the Trade Marks Act 1995 (Cth) (the Act) has reduced the time period before which a registered
When considering a transaction for the sale and purchase of a business (whether you are the seller or the buyer), it is essential to think about how to structure the sale to meet your needs. In this article we briefly discuss the differences between a sale of shares vs a sale of assets, while outlining
This recent Federal Court decision highlights the importance of ensuring clients give proper consideration to the corporate entity in which they own and use their IP assets. As we explain in this update, companies can too easily lose their valuable trade mark assets if those assets are not used correctly, including by or under the