Contact
send
close
Contact Buchanan:

Book a time to meet us, and discover what it’s like to have an experienced legal team immersed in your business and protecting what makes your business unique.





Intellectual Property Archives - Buchanan
Why trade mark registration increases the value of your business

As a business, your brand is arguably your most valuable asset. It’s how you communicate with your customers, suppliers and other stakeholders. It’s how you distinguish yourself from your competitors.  Brands encompass a broad range of distinctive signs including your business name, a product name, a logo, a colour, shape or perhaps a memorable tag-line. 

Our commitment to independence in Australia’s unique landscape of ASX listed IP firms

The Australian market for professional intellectual property services is unique. In the last few years we have witnessed a frenzied conjoining of respected, long-standing and independent Australian IP firms all rushing to the ASX alter. The speed dating proved productive. When the music stopped, three large listed IP holding companies emerged: IPH Ltd, Qantm Ltd

Important note to Trade Mark owners: hurry up and use it, (quickly), or lose it!

Experienced Trade Mark owners and practitioners will be well aware of the need to use a trade mark, as registered. Otherwise, registered trade marks can become vulnerable for cancellation on grounds of non-use.   A recent change to the Trade Marks Act 1995 (Cth) (the Act) has reduced the time period before which a registered

Thinking about selling or purchasing a business? Differences between a sale of shares vs a sale of assets

When considering a transaction for the sale and purchase of a business (whether you are the seller or the buyer), it is essential to think about how to structure the sale to meet your needs. In this article we briefly discuss the differences between a sale of shares vs a sale of assets, while outlining

A fishy trade mark tale: Trident Seafoods Corporation v Trident Foods

This recent Federal Court decision highlights the importance of ensuring clients give proper consideration to the corporate entity in which they own and use their IP assets. As we explain in this update, companies can too easily lose their valuable trade mark assets if those assets are not used correctly, including by or under the