Necessity truly is, the mother of all invention. In the current environment it’s inspiring to observe the many positive innovations undertaken by businesses to pivot their commercial offerings; to tap into new revenue streams; to retain and reskill their teams; and to service their customers’ needs. Pivots give rise to some fairly predictable, yet important,
Buchanan Law Firm Award – World Trademark Review 1000 Buchanan Law Firm of Melbourne, Australia has made its debut in the World Trademark Review 1000 (WTR 1000) rankings of the world’s leading trademark professionals. The listing recognises Buchanan Law Firm’s exemplary work in the field of trademark prosecution and strategy. The publication also ranked
As a business, your brand is arguably your most valuable asset. It’s how you communicate with your customers, suppliers and other stakeholders. It’s how you distinguish yourself from your competitors. Brands encompass a broad range of distinctive signs including your business name, a product name, a logo, a colour, shape or perhaps a memorable tag-line.