Assets pertaining to knowledge, originality, and branding have rapidly outstripped the importance and value of physical assets such as land, equipment, and inventory. In the 21st century, it is common for intellectual property assets to represent over half of any company’s enterprise value. As such, our comprehensive Intellectual Property services help to protect your business’ competitive advantage and will increase your brand and company value.
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Let’s start with a simple proposition: IP + Good Governance = Increased Enterprise Value The competitive advantage of nearly any Australian business can be tied to its intellectual assets – be it their brands, goodwill, trade secrets, corporate knowledge, patented processes, software applications, product designs etc. Boards must take responsibility for incorporating IP management issues into their
I’ve been banging on for years about the correlation between protecting the health of your company’s IP assets and business longevity. The proposition is simple: properly maintained IP assets and exclusive IP rights create sustainable competitive advantage. Of course, being an IP lawyer, I own a dog in this fight and may be perceived as biased. Hooray however to