Assets pertaining to knowledge, originality, and branding have rapidly outstripped the importance and value of physical assets such as land, equipment, and inventory. In the 21st century, it is common for intellectual property assets to represent over half of any company’s enterprise value. As such, our comprehensive Intellectual Property services help to protect your business’ competitive advantage and will increase your brand and company value.
“Buchanan provided clear guidance on an effective strategy for the protection and commercialisation of our key IP assets and ensured our IP foundations were strong before we launched our enterprise.”
- IP Strategy
- Trade Mark Advice and Registration Services
- Start Up Law
- Australian Consumer Law
As a business, your brand is arguably your most valuable asset. It’s how you communicate with your customers, suppliers and other stakeholders. It’s how you distinguish yourself from your competitors. Brands encompass a broad range of distinctive signs including your business name, a product name, a logo, a colour, shape or perhaps a memorable tag-line.
‘Imitability’. A noun. ‘The quality or state of being imitable’. Great word, but not a favourable characteristic for any enterprise. The current pandemic crisis has brought into sharp focus the longevity of many businesses. Longevity is under attack. Whether by new regulations, forcing businesses to shut down, or the emergence of new competitors threatening to