Assets pertaining to knowledge, originality, and branding have rapidly outstripped the importance and value of physical assets such as land, equipment, and inventory. In the 21st century, it is common for intellectual property assets to represent over half of any company’s enterprise value. As such, our comprehensive Intellectual Property services help to protect your business’ competitive advantage and will increase your brand and company value.
“With Buchanan’s trade mark law expertise we have been able to confidently assert our intellectual property rights in the marketplace and protect the valuable goodwill and reputation in the ProvanBuilt brand.”
- Trade Marks
- Intellectual Property
- Australian Consumer Law
I’ve been banging on for years about the correlation between protecting the health of your company’s IP assets and business longevity. The proposition is simple: properly maintained IP assets and exclusive IP rights create sustainable competitive advantage. Of course, being an IP lawyer, I own a dog in this fight and may be perceived as biased. Hooray however to
‘Imitability’. A noun. ‘The quality or state of being imitable’. Great word, but not a favourable characteristic for any enterprise. The current pandemic crisis has brought into sharp focus the longevity of many businesses. Longevity is under attack. Whether by new regulations, forcing businesses to shut down, or the emergence of new competitors threatening to