Assets pertaining to knowledge, originality, and branding have rapidly outstripped the importance and value of physical assets such as land, equipment, and inventory. In the 21st century, it is common for intellectual property assets to represent over half of any company’s enterprise value. As such, our comprehensive Intellectual Property services help to protect your business’ competitive advantage and will increase your brand and company value.
“Buchanan provided clear guidance on an effective strategy for the protection and commercialisation of our key IP assets and ensured our IP foundations were strong before we launched our enterprise.”
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- Trade Mark Advice and Registration Services
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- Australian Consumer Law
This recent Federal Court decision highlights the importance of ensuring clients give proper consideration to the corporate entity in which they own and use their IP assets. As we explain in this update, companies can too easily lose their valuable trade mark assets if those assets are not used correctly, including by or under the
The IP Offices of both Australia and New Zealand are presently operating as usual. Applicants can continue to correspond with the IP Offices via the usual electronic channels. IP Australia states that it remains committed to meeting its service delivery obligations. Where an applicant cannot meet a deadline within time due to the COVID-19 outbreak