Assets pertaining to knowledge, originality, and branding have rapidly outstripped the importance and value of physical assets such as land, equipment, and inventory. In the 21st century, it is common for intellectual property assets to represent over half of any company’s enterprise value. As such, our comprehensive Intellectual Property services help to protect your business’ competitive advantage and will increase your brand and company value.
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- IP Strategy and Trade Marks
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Experienced Trade Mark owners and practitioners will be well aware of the need to use a trade mark, as registered. Otherwise, registered trade marks can become vulnerable for cancellation on grounds of non-use. A recent change to the Trade Marks Act 1995 (Cth) (the Act) has reduced the time period before which a registered
I’ve been banging on for years about the correlation between protecting the health of your company’s IP assets and business longevity. The proposition is simple: properly maintained IP assets and exclusive IP rights create sustainable competitive advantage. Of course, being an IP lawyer, I own a dog in this fight and may be perceived as biased. Hooray however to