Assets pertaining to knowledge, originality, and branding have rapidly outstripped the importance and value of physical assets such as land, equipment, and inventory. In the 21st century, it is common for intellectual property assets to represent over half of any company’s enterprise value. As such, our comprehensive Intellectual Property services help to protect your business’ competitive advantage and will increase your brand and company value.
“I found that Buchanan not only posseses expertise in their chosen areas but also the ability to treat clients as individuals rather than forcing one size to fit all. With a commitment to transparent pricing and a genuinely personal approach, Buchanan represents a compelling alternative to large law firms.”
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The IP Offices of both Australia and New Zealand are presently operating as usual. Applicants can continue to correspond with the IP Offices via the usual electronic channels. IP Australia states that it remains committed to meeting its service delivery obligations. Where an applicant cannot meet a deadline within time due to the COVID-19 outbreak
‘Imitability’. A noun. ‘The quality or state of being imitable’. Great word, but not a favourable characteristic for any enterprise. The current pandemic crisis has brought into sharp focus the longevity of many businesses. Longevity is under attack. Whether by new regulations, forcing businesses to shut down, or the emergence of new competitors threatening to