Assets pertaining to knowledge, originality, and branding have rapidly outstripped the importance and value of physical assets such as land, equipment, and inventory. In the 21st century, it is common for intellectual property assets to represent over half of any company’s enterprise value. As such, our comprehensive Intellectual Property services help to protect your business’ competitive advantage and will increase your brand and company value.
“Buchanan provided clear guidance on an effective strategy for the protection and commercialisation of our key IP assets and ensured our IP foundations were strong before we launched our enterprise.”
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I’ve been banging on for years about the correlation between protecting the health of your company’s IP assets and business longevity. The proposition is simple: properly maintained IP assets and exclusive IP rights create sustainable competitive advantage. Of course, being an IP lawyer, I own a dog in this fight and may be perceived as biased. Hooray however to
A template for managing your company’s Intellectual Property Assets In Part One of Good IP Governance, we explored the relationship between well-managed intellectual property assets and a company’s ongoing financial performance. We stepped it up a notch and revealed the responsibility of directors, in the performance of their legal duties, to properly understand how IP is inextricably linked with