Assets pertaining to knowledge, originality, and branding have rapidly outstripped the importance and value of physical assets such as land, equipment, and inventory. In the 21st century, it is common for intellectual property assets to represent over half of any company’s enterprise value. As such, our comprehensive Intellectual Property services help to protect your business’ competitive advantage and will increase your brand and company value.
“With Buchanan’s trade mark law expertise we have been able to confidently assert our intellectual property rights in the marketplace and protect the valuable goodwill and reputation in the ProvanBuilt brand.”
- Trade Marks
- Intellectual Property
- Australian Consumer Law
The Australian market for professional intellectual property services is unique. In the last few years we have witnessed a frenzied conjoining of respected, long-standing and independent Australian IP firms all rushing to the ASX alter. The speed dating proved productive. When the music stopped, three large listed IP holding companies emerged: IPH Ltd, Qantm Ltd
Experienced Trade Mark owners and practitioners will be well aware of the need to use a trade mark, as registered. Otherwise, registered trade marks can become vulnerable for cancellation on grounds of non-use. A recent change to the Trade Marks Act 1995 (Cth) (the Act) has reduced the time period before which a registered