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Contact Buchanan:

Book a time to meet us, and discover what it’s like to have an experienced legal team immersed in your business and protecting what makes your business unique.





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Our expertise —
Intellectual Property

Assets pertaining to knowledge, originality, and branding have rapidly outstripped the importance and value of physical assets such as land, equipment, and inventory. In the 21st century, it is common for intellectual property assets to represent over half of any company’s enterprise value. As such, our comprehensive Intellectual Property services help to protect your business’ competitive advantage and will increase your brand and company value.

Our range of services —
Identifying & Protecting your IP
IP Review, Strategy and Reporting
Thorough strategic analysis of your Intellectual Property environment will solidify your competitive advantage and increase your long-term sustainability. Secure ownership to core IP assets and mitigate IP infringement and counterfeit risks.
IP Training (including training for boards and executive teams)
Good governance demands an understanding of the nuances of Intellectual Property law. This in-turn leads to better strategic management and leadership from the board, executive team and the GC.
Trade Mark Portfolio Management
We’re experienced in managing large trade mark portfolios and helping clients achieve the cost savings and asset protection benefits that come from having a single trusted advisor maintaining a watch over your brand assets.
Patents, Trade Secrets and Confidential Information
An expert strategy that secures rights to your novel ideas and know-how can underpin sustainable revenue and create strong barriers to entry. Monopoly rights conferred by the international patent system may be ideal for a particular invention (e.g. if there is a real threat to reverse-engineering). In other instances, a business may be better served by a thorough system for the management and enforcement of its confidential know-how and trade secrets.
Enforcement of IP rights
The value of a strong stable of IP rights doesn’t reside only in their commercialisation potential but also, the ability to enforce these rights against competitors and unauthorised users. Enforcing your IP enables businesses to preserve your unique.
IP Commercialisation and Licensing
Secure sustainable revenues and a return on your investment into your intangible assets through a broad range of commercialisation activities ranging from licensing, merchandising, sponsorship and spin-off entities.
Trade Marks and Brand Protection
Successful brands are underpinned by robust trade mark strategies. Registration is the only way, at law, to protect your important brands. Whether it’s your distinctive name, logo, tag-line, packaging, shape, sound, colour or even a scent - protect your goodwill against competitors and counterfeiters through our national and international registration services.
Copyright (including advisory in the digital context)
Copyright represents the dominant intangible asset for digital businesses. Securing ownership from all relevant authors (e.g. employees, contractors, alliance partners etc) is essential for driving enterprise value and arming the business against copycats.
Designs
Often overlooked, registered designs represent an important class of IP assets for businesses involved in the design of distinctive products. Our scope of services relating to designs include design registration services, licensing agreements, sale agreements, enforcement and advising on technical design/copyright overlap issues.
Domain Name Ownership and Dispute Resolution
Domain names are a logical extension to your brand strategy. Just as it is important to protect your key domains, an eye should always be kept on the market to ensure competitors are not seeking a free-ride off your investment in your goodwill via the use domain names that closely resemble your brands.

Provides a broad range of specialist commercial and intellectual property services critical to the successful day-to-day operations.

Ongoing

“Buchanan has been a great addition to the Made Establishment group and a vital partner in recent times. They have the ability to be adaptable and nimble depending on circumstances and have, and continue to offer critical advice and legal direction on major governance and risk issues, but at all times remaining commercial in their advisory capacity.”

— Troy McDonagh, Group CEO, Made Establishment
another case study
  • Employment Law
  • Industrial Relations
  • Intellectual Property
  • Trade Marks
  • Commercial Negotiations
  • Contract Drafting
  • IT Procurement
  • Competition Terms
Blog
Useful free advice, resources, and opinions.
Intellectual Property Increases Your (Company’s) Life

I’ve been banging on for years about the correlation between protecting the health of your company’s IP assets and business longevity. The proposition is simple: properly maintained IP assets and exclusive IP rights create sustainable competitive advantage. Of course, being an IP lawyer, I own a dog in this fight and may be perceived as biased. Hooray however to

A fishy trade mark tale: Trident Seafoods Corporation v Trident Foods

This recent Federal Court decision highlights the importance of ensuring clients give proper consideration to the corporate entity in which they own and use their IP assets. As we explain in this update, companies can too easily lose their valuable trade mark assets if those assets are not used correctly, including by or under the

Contact Buchanan:

Book a time to meet us, and discover what it’s like to have an experienced legal team immersed in your business and protecting what makes your business unique.





284 Bay Street, Brighton VIC 3186